11/8/08 FOR IMMEDIATE RELEASE
Bartash Printing Introduces New Internet Publishing Solution
Philadelphia’s Largest Cold-Set Web Printer Delivers "Digital eDITIONs™" to Grow Clients' Businesses
Sidney Simon, owner and CEO of Bartash Printing, a leading manufacturer of magazines, newspapers, and niche publications, announced today that the company has developed an Internet-based publishing solution for its many print clients, called "Bartash eDITIONs"™. “Customization of the pdf files used in the printing process, into searchable, animated documents for posting on the Internet, is a much-needed service that we now provide publishers.” stated Bartash Director of Sales, Eric Roberts. “Our customers are always looking for new ways to increase advertising revenue and boost circulation. If they don’t already have a website, they’re certainly aware of the power of the Internet. In many cases they’ve just been waiting for an easy way to add their publication to the digital media stream. Bartash eDITIONs offer that.”
Tom Meyer, Director of Production at Bartash commented, “Though still in Beta phase, the very favorable response from our clients validates our original thinking, so we’re moving forward rapidly. Firms have been springing up to specifically offer similar services, but few, if any, can match the convenience of being an extension of the print production cycle. As the client’s printer of choice, we’re with them for the long haul, and have a better appreciation of their needs and expectations. Because we’re intimately involved in the structure of their files and their levels of expertise, we can support and counsel them better than those approaching the project with little or no publishing experience, or as an extension of the distribution cycle.”
Bartash IT Manager Paul Cofield added, “We looked at the state of the art in on-line digital publications and realized that developing our own software solution in-house would result in a product better suited to the needs of the publishers we serve. Most of the newspapers and magazines that we print are very advertising intensive. Their needs called for a more efficient system for handling indexing, search functions, live email and URL links. To satisfy our most sophisticated customers, we even added the ability to incorporate audio and video. Starting with Adobe Flash®, we added functionality and customized interfaces to create a virtual experience that parallels the publishers printed product while offering marketable links to the advertisers websites, email addresses, or custom displays, that can be sold to enhance the publisher’s bottom line. The Bartash eDITION becomes something every publisher craves — a revenue generator.“
Bartash Printing is Philadelphia’s largest cold-set web printer, employing nearly 300 people and operating a 100,000 sq. ft. facility. The company has 5 press lines, full prepress, postpress, imaging and mailing capabilities. Bartash specializes in newspaper and magazine manufacturing, 1 to full-color printing, fulfillment and distribution, variable data imaging, detached address labels and cards, inserts and FSIs, production consulting and now Internet publishing with Bartash eDITIONs. Operating 24/7 with live technical support, Bartash has built a reputation for award-winning service, quality, and innovation. For more information click: www.bartasheditions.com.